Kibu Featured in POLITICO Pro's Morning Cybersecurity

Kibu was featured in POLITICO Pro's Morning Cybersecurity newsletter for its partnership with the NYU Center for Cybersecurity on the first annual Deepfake Threat Survey, which was published this week.

The POLITICO Pro coverage highlights key findings from the survey, which drew responses from more than 130 cybersecurity and business executives across a range of sectors, including Fortune 500 companies. Among the most striking results: roughly half of respondents view audio deepfakes as a high or very high threat to their organizations, citing concerns that employees could be deceived into granting network access or authorizing payments. Yet despite these concerns, approximately 70 percent of respondents said their companies still rely on personnel to detect deepfakes, even as confidence in employees' ability to do so remains low.

The article also featured remarks from Kibu co-founder and CEO Ari Andersen, who noted that the survey found only one in four deepfakes are actually detected by organizations, with the remaining three going unnoticed.

"The cost of impersonation has collapsed," Andersen said. "What once required nation-state resources — a convincing fake identity, a fabricated voice, a synthetic face — is now accessible to anyone with a laptop."

The survey underscores a critical gap between awareness and preparedness and reinforces why Kibu is building the tools organizations need to verify identity and establish trust in an era of increasingly sophisticated synthetic media.

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